YouTube Shorts Hits 30 Billion Views Per Day
YouTube Shorts videos are generating 30 billion views per day, a 4x increase from this time last year. Views of YouTube Shorts videos hit 30 billion per day in the first quarter of 2022, which is up four times from Q1 2021. In addition, YouTube confirms it’s now testing ads in Shorts, which will finally allow creators to monetize short-form videos. This is revealed in parent company Alphabet’s quarterly earnings call for Q1 2022. The decision to put ads in Shorts isn’t motivated by the 4x increase in views. Rather, it’s prompted by YouTube missing its revenue target. To be sure, YouTube earned plenty of revenue last quarter and even surpassed the amount earned in Q1 2021. Since YouTube didn’t hit its target, earning $6.87 billion vs $7.51 billion, the company has to make up for it to appease shareholders. Ads in Shorts is YouTube’s answer to taking revenue growth to new heights. In turn, creator earnings may hit new highs as well. Here are the highlights regarding YouTube Shorts from
